Many Italian lamps from the period are memorable even when they are switched off.
That is not accidental.
Designers treated bases, shades, arms and cables as elements of a composition.
Metal could curve dramatically. Glass could become a glowing geometric form. Plastic allowed shapes that had previously been difficult or expensive to manufacture.
The result was a new category of object that sat somewhere between furniture, sculpture and technology. That same relationship between utility, technology and visual identity can also be seen in
Olivetti’s approach to industrial design.
Some lamps looked almost architectural.
Others were humorous or deliberately strange.
But they rarely felt anonymous.